Cynthia Lou.

What is this Sexy & Reckless High Performance World Tour you speak of?

A study of High Performance sports, and an application of their High Performance strategies in business. But “high performance” as a study in itself is rather boring and cliché – of course we all want to do well! Duh!

What’s more interesting is how to be a High Performer in life while staying Sexy, and not forgetting the Reckless nature that brought you to whatever crazy antics you started in the first place.
We don’t have to get “more serious” (read: regimented, stiff, or boring) in order to achieve at our highest levels. In fact, it’s important so keep our Sexy Cool, and staying Recklessly engaged.

What do you mean “study” High Performance? Isn’t this just a series of interviews?

Yes and no.
The Sexy & Reckless High Performance World Tour will definitely include interviews with athletes, entrepreneurs, and other high performance bad asses. But we seek to simply observe how these rockstars ARE, not simply as they say they are.

One thing about being interviewed, is that we KNOW we’re being interviewed. We say all the right things, we’ve studied our media soundbites, we know what to say. Maybe it’s not even rehearsed – we simply speak from an intellectual place, rather than how we ARE.

For example, I recently had cousins visit me in Southern California.
“How do you stay so thin?”, they wanted to know. I slipped into “interview” mode – I told them all the things I would do, should do, ought to do. Intellectually.

“I eat several small meals a day”, I heard myself saying. But this isn’t what I *actually* do! It’s what I know to do, when all conditions are perfect! Watching my day to day life would be quite different: some days I eat a lot, some days I eat little, some days I exercise a lot, some days I sit on my duff all day long. But the average of how I live results in an appearance of fitness (definitely not race fit, but I appear to be somewhat fit).

At races I see this phenomenon quite frequently: athletes get put on the spot by journalists seeking to “dig for the dirt”, and athletes knowing that anything they say could be chopped into a sound bite that is taken completely out of context. It’s no wonder we don’t always get a clear picture of how they are, what they do, WHO they are. I don’t blame them.

The Sexy & Reckless High Performance World Tour seeks to observe what happens when the intellectual filters are down and we get to see how High Performers really are.

As an Athlete/High Performer…

The Sexy & Reckless High Performance World Tour seeks to help you, the athlete, grow your fan base, and we are here to help you activate the fan base you already have, naturally, from being a rockstar in your sport. Just because you have tens of thousands of followers doesn’t mean you’re maximizing your opportunities to develop relationships and a sense of relatedness.

We are here to help you tell your REAL story.
We are here to help you better support the sponsors who believe in you and invest in you.

Email info@cynthialou.com to see if the Sexy & Reckless High Performance World Tour is a good fit for you.

As a Sponsor…

The Sexy & Reckless High Performance World Tour is here to help you get connected to a smart, tech savvy Gen X and Gen Y audience. Are you where your audience is? Recent studies show that 83% of Gen X and Gen Y consume media online or on their mobile devices.

If you are ready to associate with High Performers, if you want to keep your brand Sexy, if you have add dash of adrenaline-inducing Recklessness that attracts today’s fast moving, short-attention span audiences, you could be a good fit for the Sexy & Reckless High Performance World Tour.

Our sponsors are cutting edge, daring, relevant, and have products and services that are used and useful to a smart Gen X and Gen Y crowd. Our sponsors are interested in making a positive global impact on how people live their lives.

Our sponsors will be mentioned through all media outlets, and will be showcased IN USE, BY EXAMPLE, via adverts, videos, e-newsletters, and blog posts as we travel the world.

Email info@cynthialou.com to see how we might create custom sponsorship packages for your company.

Where will the Sexy & Reckless High Performance World Tour be?

The Sexy & Reckless High Performance World Tour will examine:

• Pro-Cycling
• Formula 1
• Moto GP
• Plus one more surprise, adrenaline-inducing, recklessly fun discipline….

Be sure to sign up for the Happy, Sexy, Reckless Newsletter for the latest details on The Tour.

If you are an athlete or sponsor and want to learn how to get involved, email info@cynthialou.com to see how we can work together!